Hibu targets retail giants Amazon and Tesco
10 May 2013 | by Matthew Chapman
Hibu, the rebranded owner of Yellow Pages, has launched a product that it hopes will steal customers from retail giants Amazon and Tesco.
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Pass the sustainability baton and rebrand it 'sexy'
15 May 2013 | by Vicky Grinnell-Wright, Co-Curator of UK Dream and Head of Citizen and Consumer Sustainability Practice
It is officially time to pass on, or at the least share with marketing, the baton of sustainability. It is also time to re-brand that baton.
ASA aims fire at 'misleading' advertisers as complaint numbers fall
30 Apr 2013 | by Alex Brownsell
The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year.
Aon signs eight-year sponsorship deal with Manchester United
08 Apr 2013 | by Alex Brownsell
Insurance broker and human resources firm Aon has signed an eight-year deal worth a reported $240m (£157m) to become the title sponsor of Manchester United's training ground and kit.
What does "marketing" actually mean and what is it for?
01 Apr 2013 | by Laurence Green
It's a straightforward enough question, but not one many of us dwell on for too long as we race toward execution. This means we lead perilous professional lives in comparison to our colleagues in finance, sales and beyond, with their more concrete sense of self.
"Decoded" by Phil Barden
01 Apr 2013 | by Rory Sutherland
Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".
Bite-sized Business School: The Marketing Module
01 Apr 2013 | by Vincent-Wayne Mitchell
Vincent-Wayne Mitchell, professor of consumer marketing at Cass Business School, reveals how marketers can save their budgets.
Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum
27 Mar 2013
Brands are encouraging marketers to expand their skill sets if they want to lead in the boardroom.
Marketing unveils multichannel revamp
26 Mar 2013
Marketing, the leading brand for the UK marketing industry, is to unveil a fresh look at the end of April.
ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations
26 Mar 2013 | by Staff
ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
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