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Winners and losers: Marketing's Digital Agency Leagues 2012

31 Oct 2012 | by Kim Benjamin

Recent acquisitions of digital agencies by big marcomms groups suggest the days of the independent specialist are coming to an end.

The world at their fingertips

15 Aug 2012 | by Kim Benjamin

Field marketers are using tablets and other digital tools to gather live feedback, which they can then use to refine their staff-training and sales strategies as campaigns unfold.

Festivities hone competitive edge

15 Aug 2012 | by Kim Benjamin

The experiential industry, which faces a major challenge in demonstrating ROI to brands, has performed well this year despite adverse weather and a packed events calendar.

Full table: Consumer Superbrands of 2012

27 Feb 2012

Rolex tops the Top 100 Consumer Superbrands table for 2012.

Digital Leagues 2011

26 Oct 2011 | by Kim Benjamin

With more brands pushing the marketing boundaries, digital agencies are increasingly finding themselves at the centre of campaigns that span all media and disciplines.

Sponsorship Leagues 2011

10 Oct 2011 | by Kim Benjamin

Brands are increasing their investment in sponsorship while weighing up whether to back niche events or spread their budget across multiple types of entertainment, writes Kim Benjamin.

Market research leagues 2011

20 Sep 2011 | by Kim Benjamin

Behavioural economics is changing the way that market research agencies do business, with more UK brands embracing the technique as they attempt to influence consumers.

Design Leagues 2011

12 Aug 2011 | by Kim Benjamin

Specialist agencies can do much to help brands lessen their environmental impact, but in this tough economy, it can be difficult to persuade clients and consumers to invest in 'green'.

Customer publishing leagues: The rise of branded content

16 Jun 2011 | by Kim Benjamin

Marketing reveals the top customer publishing players in the UK and takes a look at how branded content is increasingly in vogue.

Adwatch (May 11) - Full table

11 May 2011

See this week's full Adwatch table.

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