Brands must address complacent online ad placement because the Facebook domestic abuse ad scandal represented only the "tip of the iceberg", claims content verification firm Project Sunblock.
19 Jun 2013
| by David Waterhouse
The viral video category in Cannes will be hotly contested. Here, David Waterhouse, global head of content for social video experts Unruly, makes some predictions.
Burger King is to begin selling its Angus burgers for the first time since axing the range in January as a result of the horsemeat scandal.
Coca-Cola has stated that it will not adopt the new traffic-light labelling scheme unveiled today (19 June) by the government.
The UK's four largest internet service providers (ISPs) will contribute a combined £1m to help the Internet Watch Foundation root out online child abuse.
A number of major food brands and retailers, including Mars, PepsiCo and Tesco, have agreed to use a standardised nutritional label on the front of their products packs.
Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled out the importance of brands to the social network.
Improvised comedy group Mischief Theatre was drafted in for a brave project that saw Kabuto Noodles put on 'the world's first live improvised ad break' for its debut marketing campaign.
It was the first time Craig Inglis, director of marketing at John Lewis, had attended the Cannes Lions Festival of Creativity, but it proved to be well worth the wait.
Marriott Hotels has launched a global "travel brilliantly" campaign and unveiled a new logo, amid plans to position the brand as "the future of travel".