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Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

Proximity's Justin Vir joins Havas Worldwide London

Havas Worldwide London has hired Proximity's Justin Vir as head of digital.

McLaren launches new Twitter handle at Spanish Grand Prix

Vodafone McLaren Mercedes displayed its new Twitter handle, @McLarenF1, on the front wing endplate of the team's cars during the Spanish Grand Prix, held at the weekend.

C&A appoints Razorfish to European digital account

C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

Campaign Viral Chart: Spock vs Spock in Audi challenge

Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.

Is Blippar TV more than a gimmick?

Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.

Google Glass or iWatch? There's only one way to find out...

In a meeting with our digital heads last week, speculation was rife on this issue. It boils down, I think, to functionality, although fashion clearly has a role in establishing who wins this next zeitgeist battle.

Things we like

Campaign's selection of media news and views of note in the week before 10 May 2013.

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