15 May 2013
Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support.
The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via oicancer.org....
13 May 2013
The Anne Frank Trust UK has released an online spot encouraging 13 year-olds to write to the Prime Minister, David Cameron, to tell him how they would make Britain better. Cameron will respond to the best letters in The Times .
The YouTube film, by The Communications Agency, features schoolchildren...
09 May 2013
A father has made a press ad to raise awareness for his son s rare degenerative disease.
Alex Smith s son, Harrison, has Duchenne muscular dystrophy, a condition that will most likely kill him before he reaches 20.
In the execution, by Archibald Ingall Stretton London, Alex declares that he wishes...
08 May 2013
Christian Aid has released a TV spot in time for its annual fundraising week. The ad was created by Kream, the production arm of Karma Communications Group.
The spot, which launches on 9 May, was filmed on an island in southern Sierra Leone and focuses on the positive effects of donations.
It was...
29 Apr 2013
The animal rights charity Peta has released an online film urging people to go vegan. The ad, Fallon s second campaign for Peta since picking up the business last year, is available on YouTube and other social media. The spot shows a range of animals with vegan diets including rhinos, buffaloes and...
25 Apr 2013
The Prince s Trust is unveiling an ad that urges viewers not to write off young people. The 60-second spot, created by CHI Partners, will launch in cinemas across the UK on 26 April. It features two youths reading out excerpts from newspapers ranging from present-day articles to ones as far back...
19 Apr 2013
The British Heart Foundation has launched a campaign calling for donations for its research. Grey London created the TV spot, which features a range of case studies of people affected by heart disease, including the former footballer Fabrice Muamba. The ad was written and art directed by Vicki Maguire,...
19 Apr 2013
The Green Party is launching a party political broadcast ahead of local elections on 2 May. The spot, which will air on the BBC on 24 April, was created by Madwomen. Caroline Lucas, the Green MP for Brighton, stars in the film, offering her party s vision for Britain in front of a backdrop of "living"...
16 Apr 2013
The children s charity Kids Company has released a series of films on Twitter s short-form video platform, Vine. The three six-second videos, which are looped, show children in various states of neglect. Each video is accompanied by a plea to donate money to the charity by text. Abbott Mead Vickers...
02 Apr 2013
The musician Brian Eno has written the backing track for the NSPCC's latest TV spot. The 60-second ad, which was created by Inferno, shows a newborn baby, Amy, in her hospital crib. An older Amy narrates the ad, describing the abuse she is destined to suffer and how donating to the NSPCC could prevent...