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Think BR: Customer loyalty in 2011

25 Nov 2011 | by Simon Atkinson

When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson, assistant chief executive, Ipsos MORI.

Think BR: The language of local social

23 Nov 2011 | by Duncan Ogle-Skan

Local businesses can no longer afford to ignore social media, but for SMEs, customer service takes precedence over return on investment, writes Duncan Ogle-Skan, director, EMO.

Think BR: Show mothers (and fathers) you care...

18 Nov 2011 | by Laura Furniss

Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos MORI.

CREATIVE STRATEGY: MW3 wins on games ad battlefield

17 Nov 2011 | by Simon S Kershaw

Backgammon. That's my game. I'm afraid that anything involving a console or a computer leaves me cold.

Keep public onside amid opt-out countdown

10 Nov 2011 | by Daniel Farey-Jones

In about six months, roughly when Britain takes delivery of the Olympic Flame, advertisers and online businesses are expected to be in the home straight of the rather more mundane European import of online privacy regulation.

CREATIVE STRATEGY: Lea & Perrins and a recipe for timeless advertising

10 Nov 2011 | by Simon S Kershaw

What is the purpose of advertising? Well, using the phrase adored by every parent, "It depends".

Think BR: To HTML5 or not to HTML5

08 Nov 2011 | by Keith Nation

HTML5 apps are growing in popularity but there's still a strong case for going native, writes Keith Nation, technical partner, ORM London.

Think BR: The perils of being a repertoire brand

07 Nov 2011 | by Jon Weeks

Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks, director at Ipsos MORI.

CREATIVE STRATEGY: Hobgoblin's delicious strategy keeps it dark

02 Nov 2011 | by Simon S Kershaw

Imagine if brands could dream. What would put a big smile on their snoozing faces?

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