Search results

Showing 1 - 10 of 787 results

Sort results by: date | relevance

1 2 3 4 5 ...
Next »

Search filters:

By Publication

  • brandrepublic.com Remove publication filter

By Article Type

  • Opinion Remove publication filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Media

Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a team or individual comes the risk that should things...

Has Abercrombie & Fitch's CEO really made a 'Big, Fat, marketing mistake'?

20 May 2013 | by Nicola Carter

Abercrombie & Fitch's CEO, Mike Jeffries, is currently under fire about his comments on excluding people who don't fit with the brand.

If we want to have great ideas, it's time we started talking about depression

07 May 2013 | by Nicola Carter

Last month we had Depression Awareness Week, a week that couldn't be more relevant to the Advertising and Creative Industries.

The New Breed of Sports Rights Holder

02 May 2013 | by Josh Robinson

As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.

Creativity training...what does it actually mean?

02 May 2013 | by Jim Lusty

Can you train people to be more creative? Aren't some people just more creative than others?

What did David Ogilvy know?

26 Apr 2013

In the 1960's, David Ogilvy, in a keynote speech commented that TV advertising teams used to be separated from general advertising, "wasn't that idiotic" he opined.

Think BR: Here's a crazy idea - let's not do Facebook

18 Jan 2013 | by Kenny Nicholson

Some brands don't need Facebook, in fact using it could be doing more damage than good, writes Kenny Nicholson, senior planner, Arnold KLP.

Think BR: Getting shoppers to spend

18 Jan 2013 | by Danielle Pinnington

Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric.

Think BR: Unreasonably ambitious: always pushing the boundaries

18 Jan 2013 | by Matt Kingdon

In this extract from his book 'The Science of Serendipity: How to Unlock the Promise of Innovation', Matt Kingdon, co-founder of ?What If!, examines how large organisations can still be innovative.

Think BR: Will consumers shape the future of the brand?

17 Jan 2013 | by Max Eaglen

Brands are complex things, existing in a state of flux in today's changing consumer environment, writes Max Eaglen, director, Platform.

1 2 3 4 5 ...
Next »

Additional Information

Latest jobs Jobs web feed


Part of the Brand Republic Group