Sony, Electronic Arts and Virgin Interactive are combining resources to launch a pounds 3m campaign to maintain interest in games during the traditionally slow summer months. Three key games will be promoted, Resident Evil 2 (April 29 - pictured), Gran Turismo (May 8) and World Cup 98, each of which...
Electrical retailers are set to lose the millions of pounds they earn from selling cover plans due to a new European directive giving consumers a two-year guarantee on white and electrical goods.
Gremlin Interactive has handed its pounds 2m advertising account to Walsh Trott Chick Smith and its media account to media independent TCS.
TBWA Chiat/Day s think different campaign for Apple Computer salutes the crazy ones, the rebels, the troublemakers, the ones who see things differently . It could easily have been written about Lee Clow, the chairman of the agency and worldwide creative director of TBWA International.
Centrica, the holding company for British Gas, has appointed Liz Hendersen as head of marketing development. This is a newly-created role within the company.
High street retailer Tandy has teamed up with Yorkshire Electricity and Cable & Wireless Communications to offer cut-price gas and telephony through Tandy Connections. Tandy claims to offer savings of up to 21% on British Gas charges, which are guaranteed until 2000.
The elite group that makes up the world s biggest brands, including the likes of Coca-Cola, Levi s, McDonald s and Disney, is fast being supplemented with names from the business-to-business world. Many of the mega business brands come from the IT industry, such as Microsoft, Apple, IBM and Intel.
Diane Fraiman has been appointed vice-president of corporate marketing at Informix Software. She joins from Tektronix, where she was vice-president of marketing.
MindShare has poached TMD Carat s deputy managing director, Simon Rees, as its new managing director. Current managing director Mandy Pooler moves up to become chief executive. The agency will appoint a TV buying director in due course.
In this age of supposedly sophisticated and sensitive marketing, you have to wonder why competition in the deregulated utilities market has become such an ugly dogfight (see Focus, page 18).
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