I bet you think you know what WWW stands for, don't you? These days however, there's no reason why it can't stand for Wirral Wide Web or Wolverhampton Wide Web, writes Rob Clilverd, managing director of media agency BLM Clilverd.
It's been a year of rough and tumble for media agencies. Yet there are reasons to be cheerful. Agency performance is on the rise, with Willott Kingston Smith's recent report showing a 13.4 per cent increase in operating profits at the top 30 media agencies. Things haven't been quite as tough as in 2005,...
This is the final news issue of Campaign for 2006. Next week look out for the Campaign Annual, with all our Agency of the Year awards and a hearty round-up of what has been good, bad and unforgettable over the past 12 months. But for this week, a reminder of why advertising is such a great industry...
Michael Grade's return is timely for ITV, whose strategy is failing to convince analysts, according to research by Mantra PR. Here, its joint MD interprets the findings.
US-style Christian lifestyle monthlies are making a name for themselves in the UK. As Christmas nears, Robyn Lewis examines three publications, and asks how PROs should engage with other Christian media.
With the Church of Scientology asking new PR recruits to demonstrate their allegiance to L Ron Hubbard's flock, Hannah Marriott asks whether those personally involved in a cause make superior press officers.
It's six years now since the government raised £22.5bn in the biggest auction ever to have been held, selling five licences to operate 3G mobile phone networks. It was subsequently described by the academics who had advised the government as 'the biggest auction since Didius Julianus bought the entire...
Something very odd is going on over the protracted negotiations to set the level of the BBC licence fee. It has taken longer to reach agreement than expected and there has been a concerted round of briefing and leaking that Gordon Brown and the Treasury are taking a tough line and have been pushing...
A charismatic, high-profile figurehead he may be, but Grade faces a tough task revitalising ITV, writes Jeremy Lee.
Merry Christmas from Thresher! The retailer recently released a printable voucher on the internet entitling the bearer to 40% off wine and champagne up to a value of £500 until 10 December. Despite the fact that the voucher was intended as a special 'thank you' to selected suppliers, it has spread virally...
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