Marketing Leader of the Year: The candidates - Peter Duffy
16 May 2013
Peter Duffy, marketing director, Easyjet talks to Elen Lewis, editor of The Marketing Society about being nice to people.
Virgin Atlantic marketing director Simon Lloyd has left the airline after less than a year, with marketing responsibilities to be taken on by the brand's global sales director Maria Sebastian.
Peter Duffy, marketing director, Easyjet talks to Elen Lewis, editor of The Marketing Society about being nice to people.
A controversial Thomas Cook TV ad featuring a man letting down a holiday coach tyre has been banned after the ASA was deluged with more than 100 complaints.
The quintessentially British characters Wallace and Gromit are planning a trip abroad in this TV ad before a fortuitous accident changes their mind and they decide to holiday at home.
The free running team behind Hollywood blockbusters Casino Royale and Harry Potter were drafted in to launch Thomson's newly renovated Platinum Cruise ships.
Virgin Holidays is launching an integrated campaign called 'Unleash Your Mojo', which will target families and older holidaymakers and marks a change in direction for the brand.
Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
Tourism Australia's 'Best Job in the World' campaign has attracted a whopping 600,000 applicants for six jobs, with one day to go until the deadline at midday on 10 April.
VisitEngland is replacing celebrities Stephen Fry and Julie Walters with Aardman Animations characters Wallace and Gromit, who will appear in its latest advertising campaign.
John Wilhelm, brand manager, western markets - the Americas, Europe and UK - Air New Zealand