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Douwe Egberts launches Cafe Switch with iTV drive

LONDON - Douwe Egberts has launched an integrated advertising campaign for its latest coffee drink, Cafe Switch, using television, interactive, PR, online, sampling and direct marketing.

Uefa to make all football coverage available online

LONDON - Uefa, European football's governing body, is to allow live coverage of Championship League and Uefa Cup matches to be screened via the internet.

Apple close to unveiling iPhone portable music player

LONDON - Apple is understood to be on the brink of launching its long-awaited 'iPhone', which would combine a mobile phone with iTunes downloads and Apple's internet TV service.

KFC drops trans fats in the US but no change for the UK

LONDON - A legal victory in the US means that unhealthy trans fats are to be dropped from the menu at KFC, but a similar move will not swiftly follow in the UK where the artery-clogging cooking oils are still used.

Guardian Unlimited to host new Ricky Gervais podcasts

LONDON - Guardian Unlimited is to run three exclusive Ricky Gervais podcasts to coincide with Halloween, Thanksgiving and Christmas, featuring writing partner Stephen Merchant and Xfm radio producer Karl Pilkington.

Virgin shouts about praise from former Capital DJ Tarrant

LONDON - Virgin Radio has splashed posters across London and the South quoting former Capital Radio breakfast DJ Chris Tarrant telling Virgin host Christian O'Connell how good his show is.

WPP forms new Middle East agency out of merger

LONDON - WPP Group has merged an arm of JWT and Buchanan to form a new financial PR operation in the Middle East.

RKCR\Y&R and DDB win at IPA Effectiveness awards

LONDON - Rainey Kelly Campbell Roalfe\Y&R was last night awarded the Grand Prix at the IPA Effectiveness Awards for its 'Your M&S' campaign, which has been credited as playing a major role in the revival of Mark & Spencer.

Five programme director Chambers departs as Opie joins

LONDON - Dan Chambers, Five's director of programmes, is to leave the company, and Lisa Opie, the former managing director of Flextech Television, has been made managing director of content.

MySpace to launch online music programme The List

LONDON - MySpace is to launch an international edition of The List, an extension of its Secret Shows franchise, featuring exclusive live gig footage for users of the social networking website.

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