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Douwe Egberts launches Cafe Switch with iTV drive

LONDON - Douwe Egberts has launched an integrated advertising campaign for its latest coffee drink, Cafe Switch, using television, interactive, PR, online, sampling and direct marketing.

Uefa to make all football coverage available online

LONDON - Uefa, European football's governing body, is to allow live coverage of Championship League and Uefa Cup matches to be screened via the internet.

Fortnum & Mason to back £24m revamp with DM push

LONDON - Fortnum & Mason, the upmarket grocer on London's Piccadilly, has appointed Blowfish to handle the direct marketing activity to promote its £24m redevelopment and to attract new customers following a poor sales period.

Apple close to unveiling iPhone portable music player

LONDON - Apple is understood to be on the brink of launching its long-awaited 'iPhone', which would combine a mobile phone with iTunes downloads and Apple's internet TV service.

Pepsi Max builds YouTube channel

LONDON - Pepsi Cola is launching a branded channel on YouTube to promote Pepsi Max.

KFC drops trans fats in the US but no change for the UK

LONDON - A legal victory in the US means that unhealthy trans fats are to be dropped from the menu at KFC, but a similar move will not swiftly follow in the UK where the artery-clogging cooking oils are still used.

Guardian Unlimited to host new Ricky Gervais podcasts

LONDON - Guardian Unlimited is to run three exclusive Ricky Gervais podcasts to coincide with Halloween, Thanksgiving and Christmas, featuring writing partner Stephen Merchant and Xfm radio producer Karl Pilkington.

ITV Sales rebrands with customer relations focus

LONDON - The UK's most powerful sales operation is to undergo a major facelift, with ITV Sales yesterday announcing it is to drop the word "sales" from its title, and restructure to shift its focus from negotiations to planning.

Carat keeps £150m European Dell brief

LONDON - Aegis-owned media agency Carat has retained the £150m European media planning and buying brief for computer giant Dell following a two-way pitch with a network bid from the Omnicom media group.

Virgin shouts about praise from former Capital DJ Tarrant

LONDON - Virgin Radio has splashed posters across London and the South quoting former Capital Radio breakfast DJ Chris Tarrant telling Virgin host Christian O'Connell how good his show is.

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