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The three main candidates for London Mayor are marshalling their forces this week to begin their election campaigns in earnest, with none of the individuals opting to use advertising agencies.
The Jigsaw Consortium, the consumer data initiative set up by Unilever, Cadbury and Kimberly-Clark in 1997, is set to use additional means of collecting data on customers, such as interactive television and mobile phone technology.
Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote the launch of the companies new branded credit card, SonyCard. The campaign takes in direct mail, national and lifestyle press, as well as web activity. The mail push will target existing consumers across...
Sporting Index, the spread betting firm, has hired Clarke Hooper Momentum (CHM) to launch its online betting site.
If, the Halifax s internet bank, which last week announced plans to launch this summer, has confirmed that it will spend pounds 30m on marketing the brand over 18 months. Advertising and direct marketing activity is through Edinburgh-based The Union and its direct arm, Only U. Halifax has also signed...
Virgin Net (www.virgin.net), the entertainment and leisure site, is to become an exclusive music partner for the AskJeeves question-answering site at Ask.co.uk. Users with music-related queries will be diverted directly to the Virgin Net site, provided they select keywords that cover the site s content....
Abbey National is to plough pounds 15m into marketing the launch of online banking offshoot, cahoot.com, in an effort to attract one million customers in its first 12 months.
Land Rover is launching a direct marketing tactic to support its Freelander vehicle.
Liverpool Victoria, the Bournemouth-based financial services group, is stepping-up its direct marketing activity and has added two agencies to its roster.
Friskies Petcare is launching a pounds 2m campaign to support its cat food, Felix. The direct mail, television and outdoor work, through BMP DDB, supports the launch of Felix Duo Pot, a cat food which mixes different types of food.
