118 118 parent to advertise group buying service
25 May 2011 | by Ben Bold
US-owned directories group Kgb, the parent company of 118 118, has created a TV campaign for its group buying brand Kgbdeals.
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Sainsbury's to feature customers in week-long BGT ads
26 May 2011 | by Ben Bold
Sainsbury's is tapping into 'Britain's Got Talent' mania by offering customers the chance to appear in ads during the show's final week, by sending in videos of themselves enjoying meals from its 'Feed Your Family for £50' plan.
Cashback sites Top CashBack and Quidco step up rivalry with TV ads
17 May 2011 | by Sarah Shearman
Two of the biggest cashback websites, which give consumers money back for shopping online, are gearing up for a marketing battle as they roll out their first TV campaigns.
Waitrose throws focus on British produce
13 May 2011 | by Ed Owen
Waitrose has launched a new campaign highlighting British produce, following a quintessentially British campaign to promote the Royal Wedding and Easter breaks.
New Look puts brand at centre of summer drive
10 May 2011 | by Gemma Charles
Fashion retailer New Look is embarking on a significant marketing drive aimed at raising the brand's profile and creating greater engagement with consumers.
Sainsbury's launches £10m push behind "£50-a-week" offer
04 May 2011 | by Sarah Shearman
Sainsbury's is launching a £10m campaign to introduce a major new marketing initiative promising to show how to feed a family of four for £50 a week.
Co-op partners O2 for location-based ad campaign
03 May 2011 | by Ed Owen
The Co-op has joined O2's proximity marketing scheme 'You Are Here' and will offer bottles of Dr Pepper to customers that visit one of its stores after being notified through their mobile phone.
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