McDonald’s $1.2bn business is OMD’s chance to go large
04 Dec 2003 | by Ian Darby,
You can’t get more global than McDonald’s. It would be hard to find another more corporate, international and deliberately bland company.
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Life on Sunday set for an uphill fight in tough market
11 Dec 2003
Paul Ross, Englishmen in baseball caps and men who go to awards dinners minus the black ties because they're so creative. Just a few of the people I'd like to see clambering out of the back of that German truck at the end of The Great Escape to face the big machine gun, writes Ian Darby .
ITV reaps benefits as viewers rise and see England shine
20 Nov 2003
LONDON - Even David Campese would have trouble pouring his peculiar mixture of vitriol, bile and scorn on the news coming out of the ITV Network Centre, writes Jeremy Lee .
After 10 years, GN can celebrate The Observer success
13 Nov 2003
Guardian Newspapers held a lavish party this week to celebrate 10 years of ownership of The Observer. Members of the media elite such as David Liddiment, Dawn Airey and Steven Berkoff were to be found among the formaldehyde sheep at the Saatchi Gallery, writes Ian Darby .
MCBD backs new below-the-line agency called Elvis
10 Nov 2003 | by Glen Mutel,
LONDON - Miles Calcraft Briginshaw Duffy is backing the launch of a below-the-line agency called Elvis.
Commercial radio looks well enough as it hits 30th year
06 Nov 2003
I'm only guessing, but having an irate Kelvin MacKenzie breathing cold fury down your neck can't be pleasant , writes Ian Darby .
Agencies pulled in both directions by bid to be different
30 Oct 2003
Feeling a bit worthy last weekend, it was time for a change of reading matter. Out went Saturday's usual Soccer AM accompaniment of Viz and the Daily Mirror's sports section and in came a 31-page report on the media and ad agency sector from the City boffins at Morgan Stanley, writes Ian Darby .
The NMA packages ignore the sector's flexibility
23 Oct 2003
ITV is enjoying a massive ratings success around England's Rugby World Cup antics. The sight of 15 burly men fighting off South Africa, complete with torn and blood-spattered shirts, attracted a peak of 6.1m viewers and an audience share of 53%, writes Ian Darby .
Rivals should take precautions after ruling on ITV sales
16 Oct 2003
It seemed appropriate that ITV1 should score such a success with its Henry VIII biopic last Sunday. Its portrayal of the towering Tudor as an oversized, megalomaniac despot seemed in line with some people's views of the network that screened it, writes Ian Darby .
A strong ITV will be in a better position to take on BBC
09 Oct 2003
The sighs of relief at Carlton and Granada must soon have been followed by incredulous laughter and the popping of champagne corks, writes Ian Darby .
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