Close-Up: Young runners reclaim the streets with Nike GRID
30 Apr 2010
Nike's brand engagement idea saw fun and competition rule over technology. W&K's Graeme Douglas explains the strategy.
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Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
Industry figures reflect on the ISBA president's blueprint for more successful communications.
Close-Up: IPA President's Medal for advertising's 'nice guy'
30 Apr 2010 | by Noel Bussey
Nick Kendall, Bartle Bogle Hegarty's group strategy director, becomes a member of an elite group of two.
Close-Up: How Mindshare crashed the MIP party
30 Apr 2010
Simon Willis explains why the media agency is taking on the big boys at developing programmes.
Close-Up: Are clients leading the way on digital?
30 Apr 2010
Do agencies lack the digital expertise required by clients and risk being sidelined, John Tylee asks.
Media Perspective: Integrating TV and digital offerings is agency challenge
30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
All the hoopla surrounding the rise of online ad revenues has been accompanied by the caveat that one sector above all others, FMCG, remains immune to its charms.
Media Forum: Does Indy package add up?
30 Apr 2010
Has the newspaper's recent relaunch been a success, Alasdair Reid asks.
Media Headliner: Burley eager to grab the reins at ambitious MCHI
30 Apr 2010 | by Anne Cassidy
The full-service agency feels the chief executive it has hired to take it to the next level is an 'inspired choice'.
Media Lifeline: Mail Online
30 Apr 2010
The site does not subscribe to the theory that the future of online news is destined to lie behind pay-walls.
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