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LONDON - Fortnum & Mason, the upmarket grocer on London's Piccadilly, has appointed Blowfish to handle the direct marketing activity to promote its £24m redevelopment and to attract new customers following a poor sales period.
LONDON - Rainey Kelly Campbell Roalfe\Y&R was last night awarded the Grand Prix at the IPA Effectiveness Awards for its 'Your M&S' campaign, which has been credited as playing a major role in the revival of Mark & Spencer.
LONDON - Asda is evaluating a feasibility study into whether it should launch a scheme to arrest a decline in customer loyalty.
LONDON - Dunnhumby, the database and marketing services agency behind Tesco Clubcard, has begun a long-term joint venture agreement with Groupe Casino, the French grocery retailer, to produce a loyalty card and database scheme.
LONDON - Save the Children has launched a campaign created by Proximity London and LBi for its 'Wish List' range of Christmas gifts for the developing world, which is being sold purely online.
LONDON - Norwich & Peterborough Building Society has appointed Hicklin Slade to handle its combined above- and below-the-line work after a four-way pitch through the AAR.
Mobile marketing is becoming an increasingly important part of the marketing mix and to achieve standout marketers need to be up to speed on the medium and its capability to engage, writes Charles Ping, chairman of the Direct Marketing Association.
LONDON - Conde Nast's customer publishing division has lost the contract to publish the Royal Mail's magazine for Post Office customers after two issues, the fourth licence it has lost this year.
LONDON - Police in Glasgow are warning that around one in 10 of the city's call centres have been infiltrated by criminals.
LONDON - CRM agency Black Sun has created an email campaign and website to promote Radisson Edwardian's newly refurbished five-star May Fair hotel to the chain's customer database.
