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Barclays Bank is reviewing its pounds 20 million below-the-line business as part of a drive to rationalise its extensive list of direct marketing and promotional agencies.
The NSPCC s direct marketing agency, WWAV Rapp Collins, has won the task of creating the next television campaign for the charity, further weakening Saatchi s hold on the above-the-line business.
Mercedes has added a direct marketing agency to its roster with the appointment of Marketing Drive to launch the new C-class model to UK dealers.
Not so long ago, Walsh Simmons was a humble direct marketing agency based in Manchester. Times change. It s still based in Manchester, but it is no longer quite so humble and it now has a whole handful of branches in cyberspace.
Last week s news that the online client servicing company CustomerAsset.com was launching in the UK threw another buzzword into the spotlight: eCRM.
Mobile phone network One 2 One is putting around pounds 6m behind a new marketing campaign for its soon to be launched pre-pay roaming service.
Virginmoney.com, Richard Branson s new personal finance venture, which launched this week backed by a pounds 10m campaign, has appointed two former Virgin Direct marketers to head its marketing team.
Alfa Romeo is launching a three-part mailing for its 156 Sportwagon model, comprising a teaser postcard, mailer and press comments follow-up. The mailing, through IMP, offers the chance to win a trip to the Italian Formula One Grand Prix in a free draw, as well as other driving-related experiences.
Lever Brothers is gearing up for a major direct marketing push on its Surf washing powder brand, following its decision to ditch sister brand Radion earlier this year. (Marketing, December 16, 1999).
This year s Direct Marketing Association (DMA) Awards are set to become broader in scope following Royal Mail Media Markets renewal of its sponsorship of the event.
