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The kings of La Croisette line up for advertising's Olympics

13 Jun 2013

The leaders of the four largest communication groups in the world tell Campaign why they keep returning to Cannes, again and again, for its blend of awards, ideas, hard work and fun. Oh, and the odd rock lobster too.

Dave Senay is putting PR on the map from St Louis to London

13 Jun 2013 | by Loulla-Mae Eleftheriou-Smith

The FleishmanHillard president is using his global vision to help the agency break into new markets, finds Loulla-Mae Eleftheriou Smith.

What British PR's founding father can teach us today

13 Jun 2013 | by Richard Evans

Basil Clarke was a pioneer of British PR in the 1920s. Richard Evans looks at five of his principles for effective comms that still hold strong in today's market.

Equity: Are you getting a fair share?

13 Jun 2013 | by Alec Mattinson

Offering employees equity in an agency can be an effective way to retain talent, but is not without risk. Alec Mattinson looks at the pros and cons of giving staff a piece of the action.

Campaigns case study: Drink-drivers count cost of conviction

07 Jun 2013 | by John Owens

The Department for Transport launched its latest THINK! drink-drive campaign in a bid to change the attitudes and behaviour of drivers who get behind the wheel after a few drinks as they do not relate to warnings about accidents.

The moving picture

06 Jun 2013

Tablet use, fast broadband and the ease of online sharing mean campaigns incorporating a great pic or piece of film often achieve high awareness. Here's a striking example..

Big data issues? Try coping with the Large Hadron Collider

06 Jun 2013 | by Rachel Barnes

There's big data and then there's really big data. How can brands learn from the challenges faced by the data handlers at Cern, asks Rachel Barnes.

Creative leaders: Michael Grade

06 Jun 2013

In the first of a new series of interviews with leading figures in the creative industries, James Swift quizzes Lord Grade on why the UK's creative sector has always been long on ideas and short on commerce.

'We need to think bigger and differently' says Kirsty Leighton on the evolution of City PR

06 Jun 2013 | by Alec Mattinson

The Hudson Sandler MD is hugely determined but tempers her persistence with a healthy dose of tactfulness, finds Alec Mattinson.

How terrorism hijacked modern communications

06 Jun 2013 | by Alex Benady

The nightmare on John Wilson Street gained blanket media coverage. Alex Benady looks at how today's terrorists are exploiting mainstream and digital media for their own ends.

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