What marketers can learn from Generation Y
23 May 2013 | by Tokunbo Ajasa-Oluwa
Paid internships are a great way to inject the wisdom of digital natives into a business, writes Tokunbo Ajasa-Oluwa, head of GoThinkBig.
Letty Edwards, the former lead UK marketer at Dulux, has been appointed marketing director at Fox's Biscuits, as the manufacturer moves its commercial team from Slough to Birmingham.
Paid internships are a great way to inject the wisdom of digital natives into a business, writes Tokunbo Ajasa-Oluwa, head of GoThinkBig.
BT is hoping to make "volunteering the next social movement", after signing up as the first commercial partner of the Olympic legacy charity Join in.
Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.
24 May 2013: Changes in the middle of the table as Bartle Bogle Hegarty, WCRS, The Corner, McCann and Isobel all pick up an account each.
24 May 2013: Goodstuff Communications, Mindshare and UM London have all landed new business.
The fast-growing, design-led online retailer uses a range of Facebook solutions to acquire customers and boost sales.
In 2012, brands became more adept at using social media and have achieved far greater levels of engagement, writes Gordon MacMillan.
Arguably no marketer has done more to shape a modern-day British brand than Steve Sharp. After almost a decade heading up Marks & Spencer's marketing he is bowing out gracefully from the bellwether retailer.
Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.