Nxt Gen 2013: future CMOs reveal their career tips
29 Apr 2013
The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.
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If your company is one of the many that have put a cap on salary increases (read low or no pay rise), you'll need to get creative to hold on to your current staff.
The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
Champollion has hired Branislava Milosevic to lead its digital arm and provide strategic digital input to the agency's new and current clients.
Entries are now open for The Brand Republic Future 5 Awards, an awards scheme created in collaboration with Octopus Group, and Marketing and PRWeek magazines, to highlight and celebrate all that's radical and ground-breaking in our industry.
Entries are now open for The Brand Republic Future 5 Awards, an awards scheme created in collaboration with Octopus Group, and Marketing and PRWeek magazines, to highlight and celebrate all that's radical and ground-breaking in our industry.
The European Payments Council (EPC) has appointed Octopus Group as its retained agency for integrated comms work across Europe.
Marketers must stop thinking about women in terms of "blunt" demographics and start defining them by their goals.
Cadbury-owner Mondelez International is launching a bear-shaped sponge snack called Barny, marking its most significant NPD in the biscuit category since Belvita.
PepsiCo has appointed Tropicana marketing chief Peter Charles as marketing director of sister brand Walkers.