Shell kicks off agency hunt for CRM activity
09 May 2013 | by Sara Kimberley
Shell is seeking an agency to handle global CRM.
The7stars has been appointed to work on ads that will be sent to MPs and appear in national press to support a lobbying campaign against biomass subsidies.
Shell is seeking an agency to handle global CRM.
James Swift thinks the Hampson Hughes Solicitors ad is negligent at best: "Advertising is an alien concept to most UK law firms, but why the agency chose to promote the services of personal-injury lawyers using knock-offs from The Tweenies is a mystery. Whatever the reason, it grates."
General Electric (GE), the technology and finance conglomerate, is holding a global multi-agency review of its media arrangements.
Comparethemarket.com has shaken up its creative roster by appointing Albion as its customer experience agency.
BASF, the chemical giant, is reviewing its global corporate advertising after separating from Wieden & Kennedy Amsterdam, which had held the account since 2008.
Having steadied the ship since her surprise appointment as ITV's commercial chief more than two years ago, Fru Hazlitt's next big trick is to reinvigorate and explore beyond the 30-second spot. By Arif Durrani.
Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.
It's not just analogue radio but other digital technologies that could stunt the growth of DAB. By Alasdair Reid
Groundhog Day was more than a month ago - but the press market surely experienced a touch of déjà vu in absorbing yet more restructures focused around "digital". Is the press failing to adapt fast enough to the new world order? Alasdair Reid writes.