Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes, with the voiceover provided by his father, David. Antidote created the campaign, which was written...
Sony has awarded the global media planning account for its mobile arm and the European media business for its electronics division to MediaCom, following a competitive pitch process.
Ogilvy & Mather London bagged Gold Lions for all eight of its Expedia entries in the Outdoor Lions, while its sister agency Ogilvy France took home the Grand Prix.
AnalogFolk has landed a place on HSBC's agency roster.
The parties and awards were in full swing on day three of the Cannes Lions International Festival of Creativity. Here are Tuesday's highlights from our live blog.
The Department of Work and Pensions (DWP) has called a pitch for its Child Maintenance Service account through the Government Procurement Service.
Mr Porter, the online menswear portal, is hosting a digital campaign that offers tips and advice about how best to enjoy and serve whisky, for Diageo's Alexander & James, the premium drinks online retailer.
Oh for goodness sake, stop moaning and man up. PRWeek just hosted a round table in a penthouse looking out over the bay of Cannes and the overwhelming sentiment of the assembled guests was that we need to be louder and prouder of what we do.
UK media companies covered themselves with glory at this year's Media Lions after bagging more awards than any other nation, although Mindshare was the only UK agency to get a Gold Lion.
VCCP has unveiled the first major wide-reaching, digitally-centric piece of activity in its ongoing Coors Light campaign, which is fronted by movie star legend Jean Claude Van Damme.
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