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Chinese mobile phone maker Huawei has awarded W Communications its retained UK consumer PR account.
Larger PR agencies are winning digital business from specialist shops as they strengthen their in-house expertise, according to industry research.
The online gaming company Jackpotjoy is releasing two interactive TV spots. The ads, created by Isobel, were shot in front of a live audience and take the form of a game show, hosted by former EastEnders acress Barbara Windsor. The ads depict tongue-in-cheek challenges such as "Which wheelie bin...
Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to...
Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support. The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via oicancer.org....
Arena has been awarded the £15 million consolidated European media planning and buying account for Betfair, following a pitch against Mindshare, Manning Gottlieb OMD and Starcom.
Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.
South African Tourism (SAT) is hunting for digital support as it seeks to overturn 'negative perception' in the UK.
Westminster Advisers has hired an associate director and two account directors after a strategic review and amid other staff departures.
Bartle Bogle Hegarty has hired Patrick Lafferty, the chief operating officer of McCann Erickson in North America, as chief executive of its North America operations.
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