to remove filtersMarketing Moments 2012: Obama secures historic second term
06 Dec 2012 | by Nicola Kemp
It was a monumental achievement: Barack Obama defied political gravity to secure a second term in office
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Marketing Moments 2012: Kony redefines the power of the viral
06 Dec 2012 | by Nicola Kemp
The fastest-spreading viral video of all time gave marketers a taste of the power of social video
Marketing Moments 2012: Marks & Spencer scores Christmas gold
06 Dec 2012 | by Nicola Kemp
M&S left rivals in the shade with a truly inspiring Christmas campaign
iCrossing founder integrates SEO and social media for PR platform
22 Jul 2010 | by Jacob Mathias
Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company PitchEngine, have developed what they claim is the first platform to integrate social media and search engine optimization.
Peter Russell joins TBCH as head of data
15 Jul 2010 | by Jacob Mathias
Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase Claydon Heeley.
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
Reinventing marketing: Behavioural economics will shake marketing to the core
12 May 2010 | by Alan Mitchell
LONDON - Approaches based on rationality and emotional added value have been so thoroughly discredited that marketers now need to revise their notions about how branding works, writes Alan Mitchell.
Whatever happened to fair play?
12 May 2010 | by Suzy Bashford
LONDON - Given the recession has sparked a flurry of expensive and drawn-out agency reviews, Suzy Bashford que stions whether the moment has come to call time on the traditional pitch.
Is procurement killing marketing creativity?
05 May 2010 | by Suzy Bashford
Those who deride this business function have overlooked its ability to motivate agencies to produce even better work, writes Suzy Bashford.
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