19 Dec 1996
Safeway is further breaking down the increasingly blurred barriers on
the high street with news that it is setting up a dedicated travel
booking service.
19 Dec 1996
London Underground has banned a poster using Tube station logos
which was thought to be too confusing for the public. The poster,
through Court Burkitt Trainspotting , it features large logos
for Whiteleys nearest Tube stations, Bayswater and Queensway.
19 Dec 1996
Tour operator Airtours has signed a sponsorship deal with ITV s holiday
show Wish You Were Here, in a move that is believed to give Airtours
access to the names of viewers who write to the show for information.
12 Dec 1996
Virgin is calling on marketing expertise from its cola and airline
operations to look at its new railway business.
12 Dec 1996
British Airways is expected to appoint Sue Moore, head of European
strategy, as its new general manager for brands.
12 Dec 1996
Political parties will be allowed to advertise on railway stations and
Railtrack roadside advertising sites for the first time since the
railways were privatised.
12 Dec 1996
Capital Radio is the first advertiser to sponsor a London Underground
station - the new-look Leicester Square.
12 Dec 1996
| by HARRIET MARSH
United Airlines has appointed Wunderman Cato Johnson to handle its
dollars 57m (pounds 38m) international below-the-line account, with the
brief to give direct marketing activity a European focus.
12 Dec 1996
| by HARRIET MARSH
Going Places has jumped into bed with Blind Date. Harriet Marsh takes a
look at the happy couple
28 Nov 1996
Spare a thought for Martin Kirkup, UK sales and marketing director of Le
Shuttle. Only two weeks into the job he faces a mammoth crisis
management task.