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How can travel brands react to events such as ash clouds that affect marketing?

The rise of digital media has increased the pace and the complexity of modern marketing, but also made it more flexible.

Connected Campaign of the Month- British Airways

The Olympics sponsor used Facebook to help remind Brits to stay at home during the Games this summer.

"The Best Job in the World" & Beyond in a Brave New Marketing World

"Not since Willy Wonka and the golden tickets hidden in chocolate bars, has something come along like this." Editor, The Sunday Times, United Kingdom

PROMOTIONAL FEATURE: Marketing Society Awards 2011

As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever

PROMOTIONAL FEATURES: The Road to Recovery Essays

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors

PROMOTIONAL FEATURE: Find and target customers in the social media maze

With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

Customer engagement is not a passing fad but an essential business practice. And customers have come to expect it, writes Targetbase Claydon Heeley's Steve Grout

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

The Social Experience Economy

Social technologies will give brands unprecedented access to groups of connected web users


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