Connected Campaign of the Month- British Airways
12 Jul 2012
The Olympics sponsor used Facebook to help remind Brits to stay at home during the Games this summer.
The rise of digital media has increased the pace and the complexity of modern marketing, but also made it more flexible.
The Olympics sponsor used Facebook to help remind Brits to stay at home during the Games this summer.
"Not since Willy Wonka and the golden tickets hidden in chocolate bars, has something come along like this." Editor, The Sunday Times, United Kingdom
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors
With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.
Customer engagement is not a passing fad but an essential business practice. And customers have come to expect it, writes Targetbase Claydon Heeley's Steve Grout
While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Social technologies will give brands unprecedented access to groups of connected web users