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Turkey of the week: Mecca Bingo, Rainey Kelly Campbell Roalfe/Y&R

Mecca Bingo's new TV spot leaves Jeremy Lee cold: "No-one really expects a bingo company to inspire a silk purse, but this really is a pig's ear.

National Express hires Isobel for summer campaign

National Express has appointed Isobel to handle a summer advertising campaign, after a four-way pitch handled by AAR.

Foreign exchange Fairfx.com selects MBA and PHD

Fairfx.com, the online foreign exchange service, has appointed MBA and PHD to handle its creative and media accounts as it seeks to compete with rivals like Travelex.

Carat Leeds wins Chester Zoo business

The Leeds office of Carat has won the media planning and buying business for Chester Zoo following a consolidating pitch against MediaCom and Code Computerlove.

JWT wins Singapore Tourism Board ad account

The Singapore Tourism Board has hired JWT to handle its global advertising account.

Turkey of the week: American Airlines, McCann Worldgroup

Ian Darby s ears popped after listening to the voiceover on the new American Airlines ad: "This expensive-looking corporate tat features people who are still amazed by a plane flying overhead, backed by a feeble script that appears to equate a mere livery change with the progress of the human race."

Zurich plots network consolidation

Zurich, the insurance company, is planning to consolidate its creative, media and digital accounts into one holding group through an integrated pitch.

Embattled Thomas Cook calls ad review

Thomas Cook, the crisis-hit tour operator, is reviewing its ad account as it struggles to settle on a marketing strategy to revive its fortunes.

East Coast Mainline to review £7m ad account

The East Coast Mainline, whose ads currently feature the comedian Vic Reeves, has put its £7m advertising account up for review.

Hometown London wins Maybourne Group ad account

Hometown London has picked up the advertising account for Maybourne Hotel Group, the company that owns Claridge's, the Connaught and the Berkeley.

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