National Express hires Isobel for summer campaign
10 May 2013 | by Ian Darby
National Express has appointed Isobel to handle a summer advertising campaign, after a four-way pitch handled by AAR.
Mecca Bingo's new TV spot leaves Jeremy Lee cold: "No-one really expects a bingo company to inspire a silk purse, but this really is a pig's ear.
National Express has appointed Isobel to handle a summer advertising campaign, after a four-way pitch handled by AAR.
Fairfx.com, the online foreign exchange service, has appointed MBA and PHD to handle its creative and media accounts as it seeks to compete with rivals like Travelex.
The Leeds office of Carat has won the media planning and buying business for Chester Zoo following a consolidating pitch against MediaCom and Code Computerlove.
The Singapore Tourism Board has hired JWT to handle its global advertising account.
Ian Darby s ears popped after listening to the voiceover on the new American Airlines ad: "This expensive-looking corporate tat features people who are still amazed by a plane flying overhead, backed by a feeble script that appears to equate a mere livery change with the progress of the human race."
Zurich, the insurance company, is planning to consolidate its creative, media and digital accounts into one holding group through an integrated pitch.
Thomas Cook, the crisis-hit tour operator, is reviewing its ad account as it struggles to settle on a marketing strategy to revive its fortunes.
The East Coast Mainline, whose ads currently feature the comedian Vic Reeves, has put its £7m advertising account up for review.
Hometown London has picked up the advertising account for Maybourne Hotel Group, the company that owns Claridge's, the Connaught and the Berkeley.