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Work Club beats three to £4m Sharp ad account

LONDON - Work Club has won the £4m ad account for Sharp.

LG Electronics marketing director Andrew Warner departs

LONDON - Andrew Warner, marketing director of LG Electronics UK, has left to take a senior marketing role at a travel company, leading LG to promote Paul Trueman.

HTC calls pitch for European integrated advertising brief

LONDON - HTC, the Taiwanese smartphone manufacturer, is seeking an agency to handle its pan-European integrated advertising account.

Firefly stunned by LG decision to consolidate comms work into WPP

Independent agency faces job cuts as LG Electronics shifts £1m UK work to LG-One.

Next Fifteen's Tim Dyson calls for digital rethink as Project Metal is launched

PR agencies will have to look beyond the lure of social media if the industry genuinely is to benefit from surging demand for digital services, Next Fifteen CEO Tim Dyson has warned.

Next Fifteen 'not averse' to sale despite investment

Company 'does not expect returns' from investment in digital venture for up to 18 months.

T-Mobile appoints first head of brand and advertising

LONDON - T-Mobile has promoted Lynne Ormrod as its first head of brand and advertising with responsibility for leading the mobile phone company's integrated marketing strategy.

TUI UK hands First Choice social media brief to NixonMcInnes

TUI Travel UK has appointed digital media and PR agency NixonMcInnes to develop an integrated social media strategy for its First Choice brand.

EA Sports and Games seeks agency for UK consumer PR

EA Sports and Games is undergoing a pitch review for its UK consumer work, including the forthcoming launch of the latest Tiger Woods golf computer game.

Orange to launch 'Shots' targeted mobile ad service

LONDON - Orange is launching a new platform called Shots that allows brands to target its customers via SMS/MMS mobile ads.

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