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MEDIA: Carlton links up with BT

Carlton Online is taking part in a new fast access internet trial with BT. Viewers will be able to access the internet and experience high-quality audio and video on their PCs.

NEW MEDIA CHOICE: CARPHONE WAREHOUSE

I ve never been to a Carphone Warehouse and I certainly hope I never do, not least because I m sure they must be stuffed to the gills with overly helpful sales assistants eager to share their unnatural level of knowledge about tariffs and the like.

NEW MEDIA: Martin Dawes’ web upgrade to plug net service

Martin Dawes Telecommunications launches its new web site this week to provide support for customers using its internet services. Eventually, the company plans to sell a range of products and services over the net.

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

Coca-Cola, Atlanta, how may I help you?

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

This was the year millennium fever took hold of consumers and the marketing community alike. Whether it was the Dome and its sponsorship exploits, or the potential damage wreaked by the computer bug, 1998 was a year spent looking forward.

FORUM: Is the IPA’s gloomy outlook a vision of the future? - The IPA’s response to the Communications green paper was based on some pretty pessimistic assumptions, such as the notion that free-to-air television might be allowed to wither o

There s a BT ad around just now featuring a man who s apparently blase about the rollercoaster ride he s about to endure - until the car slows down to a virtual halt at the top of the first sickening descent and begins to plummet like a stone. There are quite a few people in the media industry - especially...

BIC names TBWA International to global account

- Societe BIC has appointed TBWA International to its estimated 45 million global advertising business for its BIC pens, lighters and shavers following a four-way pitch.

BIC names TBWA International to global account

- Societe BIC has appointed TBWA International to its estimated 45 million global advertising business for its BIC pens, lighters and shavers following a four-way pitch.

The Media Edge tapped for $40m US paper account

- The Media Edge, New York, has been awarded the 40 million ( 24 million) media planning and buying business for the US paper-products company, Fort James, following a competitive pitch.

The Media Edge tapped for $40m US paper account

- The Media Edge, New York, has been awarded the 40 million ( 24 million) media planning and buying business for the US paper-products company, Fort James, following a competitive pitch.


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