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A dressing down for Morrisons

06 Jun 2013 | by Andrew Caesar-Gordon

In the latest instalment of a fortnightly series, Electric Airwaves' MD analyses how one corporate message has played out through the media.

getmemedia.com idea of the Week: Exciting developments with the Harrods Magazine Digital Edition

03 Jun 2013

The Harrods Magazine for Ipad is going transactional, introducing 'shop the issue', and new Chinese edition.

Is UK marketing doing enough to reverse a decline in the talent pool?

30 Apr 2013

The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketing universities" where future marketing leaders can start out.

3 great ads I had nothing to do with: John Lewis "the long wait"

04 Feb 2013 | by Thinkbox

John Lewis' highly emotional Christmas TV ad, created by Adam & Eve, won the last Thinkboxes awards of 2011. The retailer wanted to continue its tradition of releasing a big television ad that would touch and inspire the nation.

Nike: Write the future campaign

07 Sep 2011 | by Ed Elworthy, Global Football Brand Communications Director

Weiden + Kennedy on the vital statistics of Nike's - Write the future campaign that Ed Elworthy, Global Football Brand Communications Director will discuss at BrandMAX. This campaign made Nike the brand winner at the 2010 World Cup, standing out against the official sponsor adidas.

FACT: Multi-channel customers are more profitable!

25 Feb 2011 | by Cassandra Faria, Omniture Marketing

Best-in-class companies, such as Travelocity, which acquired lastminute.com in 2005, are maximising their multi-channel marketing efforts and are seeing their customers spending 30% to 50% more than their single-channel counterparts*.

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

12 Jul 2010 | by Steve Grout

Customer engagement is not a passing fad but an essential business practice. And customers have come to expect it, writes Targetbase Claydon Heeley's Steve Grout

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