These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
Position: head of broadcast and digital advertising, Asda Date of Birth: 05/10/83 As the marketer who led last year s controversial Christmas campaign, Hinsley is a key marketing force at the supermarket. She can also be credited with bringing a discourse regarding overworked mums at Christmas...
Spring is a time for sprucing up the garden and an already onerous task is made near-impossible by a group of militant gnomes.
The lingerie brand has set its sights on growth, writes Kim Benjamin.
The Marketing Society has collaborated with Accenture to find out something all marketers need to know: what makes chief executives and senior business leaders tick. Rachel Barnes reports.
As consumers grapple with the emotional fallout of the recession, brands can no longer merely say they are responsible, they must show it in every facet of their business, writes David Benady.
Zappos' director of customer loyalty talks to Jane Bainbridge about why he believes it has become famous for its customer service and how it is brought to the fore at the US online retailer's call centre.
As Republic becomes the latest big-name high street store to close, research reveals that 38 per cent of the public blames online stores for the continuing decline of the high street.
As another high street giant is felled, Mark Banham looks at what the PR industry can do to support struggling brands.
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