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Christmas and Boxing Day break online retail records

27 Dec 2010 | by Staff

Online retailers enjoyed a welcome boost following a December blighted by weather-related disruption with Christmas Day achieving record figures and Boxing Day proving to be the busiest online shopping day of the year.

RAF Tea for heroes in ad push

23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

The Rare Tea Company is launching a viral ad campaign for its Royal Air Force tea range, to celebrate the 70th anniversary of the Battle of Britain.

John Lewis continues to perform well despite the snow

23 Dec 2010 | by Ed Owen

In the last trading days before Christmas, John Lewis has seen an increase in sales of 4.3% compared to last year, despite the ongoing poor weather.

Christmas Day online sales tipped to be a record at £153m

22 Dec 2010 | by Sarah Shearman

Christmas Day, a day traditionally absolved from the excessive seasonal spending, could see consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).

Weight Watchers launches record New Year campaign

22 Dec 2010 | by Rachel Barnes

Weight Watchers is kicking off a £28m ad campaign on Boxing Day to promote its new points plan, which it describes as the biggest change to the global business in 15 years.

Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.

Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales

21 Dec 2010 | by Arif Durrani

A merged News Corporation and BSkyB is unlikely to link up its TV and newspaper ad sales due to lack of "market power," according to the European Commission's competition experts.

Greggs launches Christmas song writing competition

21 Dec 2010 | by Sarah Shearman

Greggs, the high street bakery, has launched a Christmas song writing competition in a bid to engage its customers online.

For Goodness Shakes launches £1m push

21 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

For Goodness Shakes, the sports recovery drinks brand, has launched a £1m marketing campaign that targets regular sports players and athletes.

Diageo hands chairman additional duties for beer role

20 Dec 2010 | by Gemma Charles

Diageo has appointed Brian Duffy, currently chairman for Diageo Ireland and global brand director for Guinness, to the newly created role of global category director for beer.

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