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Brand manager spotlight: Ed Boyes, HelloFresh.co.uk

Ed Boyes, co-founder and marketing director at grocery e-commerce start-up HelloFresh.co.uk, comes under the spotlight.

Pernod Ricard creates 'hand-crafted' premium Beefeater gin

Distilled in a small copper still from the 19th century, Beefeater Burrough's Reserve is later rested in Jean de Lillet oak barrels to create a hand-crafted, ultra-premium gin.

Cadbury Fabulous Fingers "the revelation - honeycomb" by VCCP

Burton's Biscuit Company has released two ten-second TV ads as part of a 1.2 million campaign to promote two new variants of its Cadbury Fabulous Fingers. The spots, created by VCCP, depict the chocolate fingers as characters from 80s-style American soap operas, carrying on the theme from a previous...

Saatchi & Saatchi captures Richmond business

Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts for its Richmond brand.

Pick of the week: Evian, BETC Paris

Louise Ridley is going goo-goo ga-ga over Evian s new film: "Few ads are as purely joyful as Evian s baby-fuelled work, and this one looks set to overtake roller babies in online views." It was written by Val rie Chidlovsky, art directed by Agn s Cavard and directed by We Are From LA through Iconoclast.

Turkey of the week: Cadbury Crispello, Fallon

Maisie McCabe feels queasy after seeing the new ad for Cadbury Crispello: "Accepting that the online haters are misguided in their worry that the protagonist is underage, associating a snack with an awkward love triangle is just odd. It s trying to be kooky, but doesn t make me want to buy the chocolate....

BMB on alert as Cobra calls creative review

Molson Coors is looking for a creative agency to handle the advertising for the Cobra Indian beer brand.

Phipps drafted in for Estrella lager brief

The UK distributor of Spanish lager Estrella Damm is ramping up PR activity to boost brand recognition in the UK.

Subway flatbread ad promotes the power of choice

Subway is to launch a TV ad showing how choice can influence people's lives, as part of a £2m new ad campaign to promote its new low-fat flatbread range to healthy eaters.

Stella Artois returns to tennis sponsorship for summer push

Stella Artois is seeking to boost its premium credentials by sponsoring a host of upmarket events this summer.

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