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LMFM challenges bakers to be Brave on World Baking Day

13 May 2013 | by Jeremy Lee

Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.

Nature Valley awards integrated business to start-up

13 May 2013 | by Chloe Smith

General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.

Budweiser unveils two-minute FA Cup fan film

10 May 2013 | by Gemma Charles

FA Cup sponsor Budweiser is set to showcase a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream over the 2012/13 tournament.

Sainsbury's "by Sainsbury's" by Abbott Mead Vickers BBDO

10 May 2013

Sainsbury s has released three 30-second TV spots to promote its own-brand range of foods. The ads, by Abbott Mead Vickers BBDO, are supported by press and outdoor executions. The "apple pie" spot shows a range of Sainsbury s own-brand products being used to prepare the dessert, accompanied by a cover...

Coca-Cola vows to end all advertising to children

09 May 2013 | by John Reynolds

Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12-years-old, as it seeks to take the offensive against criticism that it is a contributing to global obesity problems.

Pick of the week: Robinsons, BBH

09 May 2013

Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad through Academy.

Ferrero embarks on global media review

09 May 2013 | by Maisie McCabe

Ferrero, the Italian chocolate company, has called an international review of its media planning and buying business, putting the UK incumbent, MEC, on alert.

Tetley-owner Tata calls ad review

08 May 2013 | by James Swift

Tata Global Beverages, which owns Tetley and other tea brands, is putting its creative account up for review as part of its drive to improve marketing effectiveness and efficiency.

Hit or miss? Dame Helen Mirren promotes street drummers after telling them off

08 May 2013 | by Loulla-Mae Eleftheriou-Smith

After Dame Helen Mirren scolded a troupe of street drummers for making noise in the street during her performance as the Queen in The Audience last weekend, the Oscar-winning actress has been pictured smiling with the group.

Cornetto "cupidity" by MoFilm and RSA

08 May 2013

Cornetto has continued its rebrand with the launch of "cupidity", a series of four short love stories. The YouTube films, created by MoFilm and RSA Films, are called "Kismet Diner", "X-phoba" "beauty the geek" and "Margot". They are aimed at a teen audience, with the message: "Enjoy the ride, love...

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