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Consumer attitudes towards Christmas ads

26 Nov 2012 | by Keith Glasspoole

Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole, deputy managing director, Ipsos ASI.

Social media gives you wings

16 Nov 2012 | by Charlie Dundas

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.

Who are Britain's healthy eaters?

01 Oct 2012 | by Alice Dunn

Healthy eaters are 28% more likely than the average British adult to be in the AB social grade, writes Alice Dunn, marketing executive, Kantar Media.

Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

Generation Y: Demanding diners who expect healthy eats and good value

10 Feb 2012 | by Stephen Mellor

Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.

Frugal shoppers want more than the cheapest price

27 Jan 2012 | by Tim Eales

Household budgets might be tight but shoppers are focusing on value for money rather than cheap prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group.

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu.

A toast to sensible drinkers

24 Jan 2012 | by Ashley Underwood

People who drink alcohol every day are 31% more likely than the average drinker to be social grade AB, writes Ashley Underwood, senior strategy executive, Kantar Media.

Brits and their bank holidays

17 Mar 2011 | by Phil Charter

The bank holiday period at the end of April, extended due to the the Royal Wedding, will provide media, retail and tourism with a welcome economic boost, writes Clear Channel's Phil Charter.

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