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Social media strategy

Speakers from Facebook, Vodafone, Eurostar and other companies feature in the best presentations and panel discussions taken from 2 of our recent social media conferences.

Multi-channel engagement; where is the money?

This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown of what's working and what isn't. The webcast also features questions that were fielded live by our audience as well as the results of our interactive votes on subjects such as which social network the audience...

Bavaria scores big, thanks to massive media coverage

Dutch brewery Bavaria has achieved R756 728 worth of free editorial coverage in print and broadcast news medi, thanks to its ambush marketing campaign during the Holland vs Denmark match at the 2010 FIFA World Cup. This is according to Ornico, which tracked all local media mentions of the word Bavaria...


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