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KFC mirrors McDonald's with launch of mobile payment system

04 Apr 2013 | by John Reynolds

KFC is mirroring McDonald's and Starbucks by launching a "mobile wallet" service in a move to drive up customer numbers.

Burger King marketing director Jo Blundell exits

02 Apr 2013 | by John Reynolds

Jo Blundell, Burger King UK's marketing director, has left the fast-food chain after two years.

It's time to bin brands

01 Apr 2013 | by Sir Andrew Motion

Marketers must take responsibility for what happens to their packaging after it's left the shelves, writes Sir Andrew Motion, president, Campaign to Protect Rural England, and former Poet Laureate.

Dishoom bakes Mumbai residents' stories onto plates

21 Mar 2013 | by Matthew Chapman

East London restaurant Dishoom taps into the spoken history of Mumbai's old Irani Cafés by harvesting stories from the Indian capital's older generation.

McDonald's revives Monopoly-theme promotion with digital gaming functionality

20 Mar 2013 | by Alex Brownsell

McDonald's is reviving its Monopoly-themed promotion, this time offering customers the chance to win cash and product prizes via mobile devices.

McDonald's "family favourites" by Leo Burnett

18 Mar 2013

McDonald s is launching the second part of its "family favourites" brand campaign with a 40-second TV spot. Created by Leo Burnett, the ad celebrates the excitement that the Happy Meal box brings to a child. It poses the question "What is it with kids and boxes?" and demonstrates that the Happy Meal...

Domino's unveils online sitcom for football fans

14 Mar 2013 | by Echomo Efeyini

Domino's, the pizza brand, is behind an online sitcom aimed at football fans, which will air every Thursday and will discuss the latest action on the pitch.

Do you know your CEO? The eight essential leadership skills

14 Mar 2013 | by Rachel Barnes

The Marketing Society has collaborated with Accenture to find out something all marketers need to know: what makes chief executives and senior business leaders tick. Rachel Barnes reports.

Marketers have more in common with private-equity firms than they might think

13 Mar 2013 | by Helen Edwards

Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand.

Tesco to buy family restaurant brand Giraffe

13 Mar 2013 | by Matthew Chapman

Tesco is buying family restaurant chain Giraffe for £48.6m in a move that will see it integrate the brand into its larger stores.

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