McDonald's reaches out to Cleveland kidnap hero
08 May 2013 | by Gordon MacMillan
Burger chain McDonald's found itself thrust into the midst of the dramatic rescue of three kidnapped women in Cleveland, Ohio, yesterday.
Obesity is a serious issue; child obesity even more so. There is no debating the fact this is a problem which needs addressing head-on.
Burger chain McDonald's found itself thrust into the midst of the dramatic rescue of three kidnapped women in Cleveland, Ohio, yesterday.
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
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Healthy eaters are 28% more likely than the average British adult to be in the AB social grade, writes Alice Dunn, marketing executive, Kantar Media.
In today's hectic lives 'convenience' has evolved to be synonymous with unhealthy products, writes Jon Weeks, director, Ipsos Marketing.
AMV BBDO makes three new management appointments and former McDonald's and Pizza Express man Steve Easterbrook is to lead Wagamama in this week's round-up of people moves across advertising, marketing and media.
Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.
Brand Republic has inducted the first six entrants to its Hall of Fame with Dare, Jill McDonald, John Lewis and Innocent among those honoured.
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.