Field Marketing: Innovation ensures success
27 Jun 2012 | by Suzy Bashford
Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.
Click
to remove filters
Nicola Kemp unveils the top marketing moments of the past 12 months.
Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months