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19 Dec 1996 | by PETER CLEMENTS
Peter Clements Business development director European Business News
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NEWS: Jean-Paul Gaultier...
19 Dec 1996
Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign to promote his scent for men, Le Male, launched in early 1996. The ad has been art-directed by Gaultier himself, who promises it will excite . The campaign, through Kenneth Green Associates, will be supported...
MARKETING MIX: Persuaders persuaded
19 Dec 1996
If you find a pair of musical socks in your Christmas stocking, blame Don Hockman. He, too, is likely to be behind your musical Christmas card and that funny mug you ll get from your kids that moos every time you pick it up.
NEWS: Adams in pounds 2.5m push
12 Dec 1996
Childrenswear specialist Adams has handed its pounds 2.5m advertising account to Bartle Bogle Hegarty in readiness for its first large-scale marketing campaign in six years.
NEWS: Retailer to widen Gap in Europe
12 Dec 1996
US casual clothing retailer The Gap is putting its European marketing efforts under the spotlight following the appointment of a new vice- president marketing, international.
MARKETING MIX: You can bet big brother is watching
12 Dec 1996
Don t tell elder brother Peter (aka Lottery Regulator Peter Davis) but Leagas Shafron managing director Mike Davis recently lost his designer shirt at Wimbledon dog track.
NEWS: Freemans loses marketing chief
28 Nov 1996
Freemans marketing director, Rosemary Astles, is leaving the company at the end of the year to go travelling.
NEWS: Converse push for youth
28 Nov 1996 | by JULIAN LEE
Faced with competing against the likes of Nike, sports shoe company Converse has turned to youth to oversee the biggest pan-European marketing push in its 88-year history.
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