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Champions of Design: Agent Provocateur

25 Apr 2013

Stark marketing and an interesting back story have stood the brand apart from its lingerie rivals

Champions of Design: Howies

03 Oct 2012 | by Staff

The environmentally aware clothing brand has found success by sticking to its principles over the past 17 years.

Champions of Design: Toms

03 Sep 2012

The ethically aware shoe brand has at its heart an ethos of fighting poverty in developing countries.

Brands must meet the retail challenge

29 Feb 2012 | by Lynsey Barber

Mobile commerce, supermarket power, empty high streets ... what does the changing retail environment mean for brands? Our experts examine the implications.

Platinum Foxes - the irresistible rise of global agelessness

22 Aug 2011 | by Dominic Harrison, Head of Global Trends

With every year that passes, old age becomes less of a victimhood and more of an opportunity. This has the potential to radicalise brand-consumer relations in the most aged consumer societies and invites us to seriously review traditional conceptions of how to engage older consumers.

Luxury BRIC by BRIC: the most unstoppable market in the world?

22 Aug 2011 | by James Murphy

Some worry that the success of luxury brands in emerging markets is unsustainable. Talking to local consumers suggests that the good times still have a long way to roll.

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

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