These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
The apparel brand's marketing and commercial director is applying an FMCG approach to fashion as it embarks on an ambitious plan for growth, writes Rachel Barnes.
The lingerie brand has set its sights on growth, writes Kim Benjamin.
The Marketing Society has collaborated with Accenture to find out something all marketers need to know: what makes chief executives and senior business leaders tick. Rachel Barnes reports.
The Benetton chairman tells Judy Attwell about swapping a career in finance to take the helm of the family business, why he took the retailer into private ownership and the benefit of gritty ads.
Our long reads this week included the FTSE 100 social media index, a reputation survey on the horsemeat scandal and an exclusive profile of Jeremy Beadles, corporate relations director at brewer Heineken.
Adidas hired John Doe to promote two special events it had set up as part of its Adidas Underground series of events associated with the London 2012 Olympics. John Doe had to generate media coverage during a saturated cultural period.
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
Mindshare's challenge was to counter declining sports participation among teenagers by motivating them to set and achieve sporting goals.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
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