to remove filtersBarbour hires Paul Wilkinson to lead global marketing
20 May 2013 | by Alex Brownsell
Fashion brand Barbour has strengthened its senior team with the appointment of Paul Wilkinson as head of marketing.
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Nike campaign asks fans to put country before football club
20 May 2013 | by John Reynolds
Nike is to weigh into football's club-versus-country debate with a new social media campaign called "Country First Club Second", to coincide with the unveiling of the new Nike-supplied England team shirts.
H&M leads top ten most-shared Beckham ads on the social web
20 May 2013 | by Ben Hall
Viral videos and TV ads for H&M are the most-shared ads starring David Beckham, who last week announced his retirement from professional football and played his last game on Saturday for Paris St Germain.
Tesco's debut London catwalk attracts celebrity audience
17 May 2013 | by Rachel Barnes
Tesco is hoping to put F&F on the radar of the fashion pack following its debut catwalk show at London Fashion Week venue Somerset House last night.
Marketing Leader of the Year: The candidates - Justin Cooke
17 May 2013
Justin Cooke, CMO, Topshop talks to Elen Lewis, editor of The Marketing Society about not wasting a second and doing what others are afraid to do.
Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's
17 May 2013 | by Gemma Charles
The latest viral video hits from Chanel, Red Bull and Johnson's.
Next promotes top marketer Jane Shields to the board
16 May 2013 | by Rachel Barnes
Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.
BBH captures global ad account for Clarks
16 May 2013 | by Jeremy Lee
Bartle Bogle Hegarty has won the global advertising account for the shoe brand Clarks.
Has M&S got its fashion mojo back?
15 May 2013 | by Nick Gray
With all eyes on Marks & Spencer's Autumn/Winter collection, unveiled last night, will the focus on quality and the new "Best of British" range be enough to transform its fortunes? We asked retail specialist Nick Gray, managing director at Live & Breathe, and former Ben Sherman head of marketing, whether...
Words become dance moves in Puma's latest viral
10 May 2013
Social video expert Be On evaluates the latest viral campaign from Puma.
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