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Kantar releases grocery data app

10 Aug 2010 | by Jacob Mathias

Consumer data provider Kantar Worldpanel has released its first iPhone app, which provides the most recent grocery-share figures.

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

28 Apr 2010 | by Staff

LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell an item of children's clothing following a row over Primark's padded bikini top for seven-year-olds.

Brand Health Check: French Connection

31 Mar 2010 | by Jeremy Lee

LONDON - The retailer is still struggling to see off fast-fashion and supermarket competition.

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.

Levi's crafts its image

23 Mar 2010 | by Joe Thomas

LONDON - The clothing brand has put a modern spin on its heritage by focusing on craftwork.

Swatch

10 Mar 2010 | by Jeremy Lee

LONDON - The Swiss watchmaker has been hit by a sharp decline in sales for its luxury brands.

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