Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have unveiled plans to track advertising on videogames.
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
LONDON - Luxury Swiss watch brand TAG Heuer has signed Wimbledon tennis champion Maria Sharapova as a brand ambassador, in a three-year deal believed to be worth about £500,000 a year.
LONDON - It turns out that when supermodel Cindy Crawford said 'I'd rather go naked than wear fur' she was not being strictly honest, as the supermodel causes an outrage after being unveiled as the new face of American fur label Blackglama.
Research shows that GPs value creative PR and accurate sales-force delivery from pharma firms, finds Mark Johnson.
As healthcare PROs prepare to explain their role in medical communications to the Health Select Committee, Mark Johnson investigates claims of ghost-written articles in peer-review journals. The pharmaceutical industry is no stranger to criticism or vilification.
LONDON – Gibson Games has launched an online campaign to promote a newly launched card game for the UK market called 'Jungle Speed'.
LONDON – Texan model Jerry Hall has been signed as the new face of jewellery chain Goldsmiths in a campaign that makes the 48-year-old model look like 50s actress Grace Kelly, as she was aged 24.
NEW YORK- Nike co-founder Philip Knight is to stand down as chief executive officer, but will remain with the sportswear giant as chairman of the board.
LONDON – Daisy & Tom, the children's department store, has appointed Manchester-based Zendor to implement a call centre and warehouse system for its home shopping business.