The CODAR model proposes that each and every marketing communication contains a blend of five elements that can be related to the experience of the customer.
LONDON – Fashion brand Louis Vuitton, best know for its luxury bags, has dumped actress and singer Jennifer Lopez after her diva-like demands went too far at a recent shoot.
LONDON - Sony Europe has named insider Andrew Griffiths as its new marketing chief for Europe, as the electronics giant focuses on maintaining its role as the 'king of audio and visual'.
LONDON - The celebrated photographer David Bailey is the star of the first television advertising campaign for Olympus cameras to run in four years.
LONDON - Canon is launching an online gallery to support its exhibition of pictures taken by celebrities, including Nicole Kidman, Angelina Jolie and Kate Moss, the proceeds of which will go to charity.
LONDON - A grisly ad for an Atari videogame featuring a photograph of redneck with a shotgun slung over his shoulder and a bullet-ridded dead body in his pick-up track has been banned.
LONDON – Logitech is launching a digital pen, the io Pen, which stores up to 40 pages of personal information, with a field marketing activity at PC World outlets.
LONDON – Danish toy manufacturer Lego is running a pan-European interactive online campaign aimed at increasing interest in its Bionicle, Sports and Racers lines of toys and games among children in the run-up to Christmas.
LONDON - Nintendo is throwing £6m into a pre-Christmas marketing push in the UK as it takes on the might of Sony PlayStation2 and Microsoft's Xbox.
Client: Royal Pharmaceutical Society of Great Britain PR Team: In-house Campaign: Raising brand awareness of the British Pharmaceutical Conference and Exhibition Timescale: July-September 2003 Budget: approximately 5,000
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