Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Brands that want to connect with teens need to provide one of three core benefits, writes Louise Couchman, research director, Firefly Millward Brown.
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
Velux 5 Oceans hired Hill+Knowlton Strategies to promote its nine month around-the-world race.
Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.
Golden Square Shopping Centre in Warrington wanted to promote its eco-credentials through sustainable activities.
Brands can take a leading role in helping shape society, according to new insight from Onesixtyfourth.
Focus PR were called in to create a wide-reaching campaign for the second ever Masterpiece London.
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