LONDON - Simplyhealth, the new health insurance brand replacing HSA, BCWA, HealthSure, LHF and Totally Active, will be backed by a £9m launch marketing campaign.
LONDON - The Young Person's Railcard has long been a popular perk used to tempt freshers to sign up for banks and other services. However, brands are increasingly turning to cashback promotions in an effort to attract students as they exercise their new-found financial independence.
LONDON - Royal Bank of Scotland (RBS) has appointed US brand strategy consultancy Lippincott to help repair consumer confidence in its portfolio of brands, the reputation of which has been damaged during the banking crisis.
LONDON - Today's round-up of the biggest business news.