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Wynne Evans on life as the divisive star of the GoCompare.com ads

Wynne Evans, a classically trained tenor with his own radio show on BBC Wales, describes what it is like being the star of the opinion-dividing GoCompare.com ads.

Former M:Communications tech head Juliet Clarke joins Powerscourt

Juliet Clarke, the former head of technology at M:Communications, is to join Powerscourt's technology, media and telecoms team this month.

First Direct targets younger consumers with brand 'refresh'

First Direct has revealed plans to target younger consumers, ahead of a brand "refresh" due to launch in the coming weeks.

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Confused.com turns to Ogilvy for integrated comms

Confused.com has appointed Ogilvy PR to handle its retained consumer work as it looks to integrate its marcoms offer.

Rachel Eyre, Barclays

Position: senior brand manager, Barclays Follow @EyreRachel Date of Birth: 14.03.1984 View Rachel's profile on LinkedIn With a wide-ranging brief covering brand identity, brand strategy and staff engagement, Eyre is a rising star and key player in Barclays marketing team. A winner...

Dan Sherratt, Gocompare.com

Poisiton: head of brand creative and digital, Gocompare.com Date of Birth: 12/05/81 View Dan's linked in profile Describes himself as: Ambitious, creative and fun. Q: What are the biggest marketing challenges you face? A: The volume and diversity of the data we collect and receive...

Axa France "crazy driver on market day" by Publicis Conseil

Axa France has released an ad on YouTube to promote the fact that it rewards good drivers. The minute-long spot is filmed in a small town. Real passers-by look aghast when an old lady repeatedly crashes her car before driving into a stall next to a banner for Axa insurance, revealing the stunt. The...

Lloyds Olympic marketer warns sponsors are seen as a 'necessary evil'

Sally Hancock, consultant and former director of Olympic Marketing at Lloyds Banking Group, has warned brands that during the 2012 Games, sponsors were viewed by consumers as a "necessary evil".

Lloyds reaffirms commitment to TSB brand despite collapse of deal

Lloyds has reaffirmed its commitment to ensuring the TSB brand will be on the high-street this summer, despite the collapse of the sale of more than 600 branches to the Co-operative Group.


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